What is Mautic?
Mautic is an open-source platform designed to enhance and automate digital marketing tasks. It emerged as an accessible solution for businesses of all sizes to efficiently manage their digital marketing strategies. With Mautic, you can personalize your communication, segment your audience, automate follow-ups, and more. All this with the flexibility and freedom offered by open source.
Why Mautic for Marketing Automation?
Flexibility and Customization
Being an open-source platform means that you can customize Mautic to fit your specific needs. You can develop and add your own plugins or choose from a variety of existing plugins developed by the community. In addition, Mautic can integrate with a variety of other platforms and tools, allowing you to have a unified and customized marketing management system.
Automation
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