How do Mautic segments work?

Mautic segments are a way to group contacts based on their shared characteristics. For example, you could create a segment for all contacts who have made a purchase, or for all contacts who live in a certain area. Once you have created a segment, you can use it to target marketing campaigns, send emails, and take other actions.

Mautic segments are a powerful tool that can help you reach your customers more effectively. By segmenting your contacts, you can ensure that your messages are received by the right people, at the right time. This can help you improve your open rates, click-through rates, and conversion rates.